Marketing
Centralized Management and Analytics for All Communication Channels
A unified ecosystem for your marketing activities. Email campaigns, social media, events, and surveys are fully integrated with the core CRM. Every customer touchpoint is recorded in a single database, ensuring precise measurement of your Marketing Return on Investment (ROI).
Email Marketing
Structured management of mass mailing campaigns. The system ensures precise target audience segmentation from your existing customer and lead databases.
Build awesome campaigns — start from scratch or pick one of our themes.
- Performance Monitoring: Real-time statistics on delivery rates, open rates, and click-through rates (CTR).
- Link Traceability: Simple integration of UTM trackers on campaign links for accurate conversion analytics.
- Financial Analytics: Direct linkage with odoo CRM allows you to evaluate the actual revenue generated by a specific campaign.
Events
Full administration of corporate training, presentations, and public events.
Ticket Sales
An online registration and ticketing system that reflects directly in your financial modules.
Structural Management
Detailed organization of sponsors, speakers, exhibition booths, and event schedules.
Analytical Integration
Full Google Analytics support to evaluate event page traffic and visitor behavior.
Marketing Automation
Creation of automated customer communication scenarios (Workflows) to optimize marketing resources.
- Dynamic Workflows: A visual builder to construct automated chains for marketing campaigns (e.g., sequential email dispatch based on user activity).
- Lead Qualification: Analysis of potential clients' behavior and their automated routing to the sales team's pipeline at the precise optimal moment.
Surveys
A tool for data collection and customer satisfaction research.
- Structured Questionnaires: Generation of dynamic forms for market research, employee appraisals, or gathering client feedback.
- Instant Analytics: Real-time sorting of incoming responses and generation of visual charts for rapid business decision-making.
- Live Sessions: Host interactive polls during presentations or meetings with live broadcasting of ratings and results.
Explore Other Business Solutions
All directions of the odoo ecosystem are seamlessly interconnected. Expand your system with new modules without any middleware — maintaining a unified database and zero data duplication.
Personalized Consultation
Book a meeting with AURA experts. Discuss your company's specific requirements and evaluate how odoo's architecture aligns with your operational workflows based on real use cases.
Social Marketing
Administration of corporate social platforms from a single, unified workspace.